Project Background:
The Print Edition app was redesigned to replicate the print newspaper news paper reading experience while also allowing better customization. Jeff Bezos had just purchased the Washington Post and was pushing to a more digital centric news platform as newsprint is becoming less used. So the intent of this project was to bring those loyal newsprint reading customers into the digital age.
The Print Edition takes a user’s reading habits into account, prioritizing the most-read sections for download to ensure the app is efficient with a user’s device.
This was one of the first projects on the Washington Post application redesigns.
Position:
Lead designer
Worked with an in-house engineer team
Tools:
Illustrator, Photoshop
Testing:
For this project, we did some user testing. Bringing in dedicated newsprint reading customers to use the app. Recorded them with a camera while sitting in another room observing their actions.
Goals/Problems:
Wanted to showcase the key feature of the print design experience. Broadsheet pages, beautiful headlines, natural page turns. We wanted to make readers feel like they had the print newspaper in their hands.
A problem we ran into was users didn’t know headlines were tap-able allowing readers to pull up a digital version of a story. This was remedy with an onboarding section on the landing page that users could delete.
Success:
This app received generally high reviews in the app store. There were some glaring issues with clickability and turning the page but that was fixed with engineering changes.